Meet The Commercial Team of Worcester City Women FC

 Nicole Allison leads the strategic vision and impact of WCWFC in the Community CIC, the charitable arm of Worcester City Women FC, dedicated to using football as a force for social good. Drawing on her extensive experience across the football industry, Nicole ensures the CIC delivers inclusive, meaningful programmes that support girls, women, and underrepresented groups in Worcester and beyond. 

As the Owner of Worcester City Women FC Ltd, she has built the club into a trailblazing independent women’s football organisation with the CIC acting as its community-driven heartbeat. Nicole is passionate about creating lasting change through sport, and champions initiatives that inspire confidence, opportunity, and wellbeing at every level of the game. 

With several years of experience in the women’s football industry, Jon brings a deep passion for driving growth, visibility, and innovation in the sport. Since November 2023, Jon has served as Commercial Director, where he leads on partnerships, sponsorships, and strategic revenue opportunities, working closely with brands and stakeholders to elevate the commercial landscape of women’s football. His approach combines a strong understanding of the sport’s unique value with a forward-thinking commercial mindset, growing commercial partnerships significantly over the past 2 seasons, creating more opportunities  for businesses to align themselves with the highest reaches football club of any kind in Worcestershire. Jon is committed to creating sustainable growth and forging meaningful connections that empower the club, our partners, players, and fans alike.

A graduate from Amsterdam University of Applied Sciences in Sport Management, Alba joined Worcester City Women FC in January 2024 on a six-month internship and immediately became an integral part of the team. During her time at the club, she worked on key strategic projects including the rebrand and the development of commercial growth strategies alongside Jon, bringing structure, creativity, and a strong understanding of brand positioning. With professional experience at Puma and now as Associate Product Manager for Global Football at Nike, Alba brings a unique blend of industry knowledge and practical insight to WCWFC’s commercial approach. Her ability to connect the ambitions of a growing club with the standards of the global football industry makes her a vital asset in our continued evolution. Although her internship formally concluded in mid-2024, Alba’s commitment to the club has continued well beyond. By staying closely connected with both the players and the leadership team, she remains actively engaged with the club’s positioning and ambitions. She now works alongside Jon as Commercial Lead to support the long-term commercial development of WCWFC, contributing innovative ideas, strategic thinking, and a deep passion for women’s football. Her global perspective, coupled with her drive to see the club succeed both on and off the pitch, adds lasting value to WCWFC’s leadership and future vision.

 Claire combines 30 years of global commercial and transformation experience with a clear understanding of what businesses need to see when investing in sports partnerships. At WCWFC, she supports the club’s commercial development, shaping partnership opportunities that help brands build reach and relevance in a fast-growing women’s sports landscape.

Bringing a structured, evidence‑led approach, Claire focuses on building partnerships that are straightforward to deliver and grounded in what matters to brands: clarity on what they’re getting, confidence it will be delivered well, and simple ways to see the impact. Her collaborative style ensures every relationship is mutually beneficial, helping the club build sustainable, long‑term connections with the business community.